2022-2023

2022-2023

AIFIAN

AIFIAN

AIFIAN

Website

Branding

UIUX

I led the team to complete the new brand website for AIFIAN in 2023. In addition to solving the problems we encountered with the previous website, we changed the core of the brand to "Aspire" and positioned the brand as "To be the world's best shopping destination for premium products and experiences".

I led the team to complete the new brand website for AIFIAN in 2023. In addition to solving the problems we encountered with the previous website, we changed the core of the brand to "Aspire" and positioned the brand as "To be the world's best shopping destination for premium products and experiences".

AIFIAN 2023 is focused on "e-commerce", but with a unique approach tailored to our specific audience and products.

Our goal is to empower users to envision a better future.

My task is to guide the team in creating the branding design for the new website, capturing the essence of our brand from the concepts outlined in the brand book and translating it into a "classy, upward, and appealing" user experience. This aims to transform the overall brand impression and provide users with a fresh brand experience.

AIFIAN 2023 is focused on "e-commerce", but with a unique approach tailored to our specific audience and products.

Our goal is to empower users to envision a better future.

My task is to guide the team in creating the branding design for the new website, capturing the essence of our brand from the concepts outlined in the brand book and translating it into a "classy, upward, and appealing" user experience. This aims to transform the overall brand impression and provide users with a fresh brand experience.

AIFIAN 2023 is focused on "e-commerce", but with a unique approach tailored to our specific audience and products.

Our goal is to empower users to envision a better future.

My task is to guide the team in creating the branding design for the new website, capturing the essence of our brand from the concepts outlined in the brand book and translating it into a "classy, upward, and appealing" user experience. This aims to transform the overall brand impression and provide users with a fresh brand experience.

All Works